About Us

The Senti story began with a chance holiday discovery. In 2005, I went away with my family, after recovering from a life-changing illness. The plan was to ski, but a lack of snow led us instead to Florence.


Florence, Italy

Cathedral of Santa Maria del Fiore
Florence Flowers through window

Florence, Italy

Beautiful scents floated through our hotel, Villa La Vedetta, a wonderful perfume that I found so calming and soothing was always present, but never overwhelming.

I returned to the UK, left my role in events and immediately began building my knowledge of the home fragrance industry — working with expert perfumers and fantastic brands to hone my skills and build my business.

For the last 15 years, Senti has brought some of the world’s leading luxury home fragrance brands to customers in the UK through our Wimbledon Village boutique. We’ve worked with iconic retailers too, including The Conran Shop, Fortnum & Mason, Harrods and Liberty.

Debbie Knight Creator of Senti


In 2016, we began creating our own range of exquisite fragrances and innovative products — our latest creation is the Senti Orchid, a beautifully-handcrafted diffuser that marries sculpture and fragrance.

the orchid

the roman collection

the diffuser

the refill

the room spray


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